Boost Your Search Visibility by 93.11% with Positive SEO

For Ecom / SaaS Brands Above $10,000/mo

How I Generated $115,697 In 93 Days For My Small Clothing Brand & Outranked $1M+ Giants on Google By Leveraging My Positive SEO Method…

…Without spending a cent on Paid Ads or Expensive Influencers.

Thesis By: Pete Pucilowski

Book a Call: https://calendly.com/d/cp3x-m4v-xy4

HerSecret.fi is a European E-Commerce store that’s been in business for more than 12 years. Throughout the years we have been able to scale down our costs by focusing on Positive SEO instead of paid ads.

Currently – we are not spending anything on paid ads or expensive influencer deals.

Who Is This For?

• – If you want to outrank your competition without breaking the bank on paid ads, then stick around.
• – If you want to lower your CAC by 20%.
• – If you want longer-term marketing success for your business.
• – If you want to scale down on your expensive influencer deals.

The Power of Positive SEO

In today’s digital landscape, E-Commerce businesses face fierce competition, with billions of dollars at stake. Effective Search Engine Optimization (SEO) is the key to unlocking the full potential of your online store and outmanoeuvring even the largest industry players.

Here’s the truth:

You can beat out even the largest players with paid ads.

However, there is a problem with this approach – it is very costly.

Another problem is this: the minute you stop paying for those ads, your traffic and sales will plummet.

We are the best people dedicated to solving these issues for E-Com stores.

With Positive SEO we will:

• Improve Your Organic Visibility: By optimizing your E-Commerce site for search engines, you can climb to the top of the search results, capturing the attention of potential customers actively searching for your products or services. This organic traffic is highly valuable, as these visitors are already primed and ready to make a purchase.
• Increase Your Conversion rates: With strategic SEO, you can ensure your website is designed to provide an exceptional user experience, making it easier for visitors to find what they’re looking for and complete their purchases. This tailored approach leads to higher conversion rates and a healthier bottom line.
• Provide You With Sustainable Growth: Unlike paid advertising, the benefits of Positive SEO compound over time. As you continue to optimise and build authority, your website will continue to rank higher and draw in more traffic, creating a self-sustaining cycle of growth that can withstand time.

By harnessing the power of Positive SEO, we can elevate your brand, drive more customers to your online store, and help you outshine even the largest industry players. It’s a strategic and cost-effective way to future-proof your E-Commerce business and stay ahead of the competition.

Positive SEO as a growth strategy:

HerSecret.fi was founded in 2012. Like many other e-commerce stores, we focused on paid ads back then. Our marketing costs were high – the same as our product return percentages and customer churn.

Late 2022 we decided it was time for a change – we scaled down our ads spend and started focusing HARD on SEO. As a result – our organic search results started to improve quickly.

In the course of just 3 months, our organic search result impressions had improved by a whopping 93.11%.

(Daily impressions: from 8202 on the 21st of Dec 2022 – to 15839 on the 19th of March 2023)

During these 3 months our ad spend also went from about 5000 USD in January to a measly 400 USD in February.

Even though we dropped our paid ads budget to only 6% of what it used to be two months prior,

our sales numbers actually increased in February of 2023 – on a year-by-year basis!

(Sales numbers from February 2022 – 588 orders, totaling €30,387)

(Sales numbers from February 2023 – 634 orders, totaling €33,187)

The trend continued and we saw €35 383 in sales in March of 2023 and €39 245 in April of 2023. That is €107,815 (or 115,697 USD) over a 90 day period, while our paid ads spent was down to zero in March of 2023!

How We’ll Get You Similar Results:

• Together, we’ll craft you a keyword and a content plan that will attract the right visitors to your website. We’ll target your customer’s pain points and provide them with answers they are looking for.
• We’ll make sure your website is properly optimised and your current content and meta elements are up to date.
• We’ll focus on building high quality backlinks to your website. These backlinks will build your authority with Google.
• When your authority increases, your rankings will increase as a result.
• When your rankings increase, your traffic will increase. You’ll get more sales.

Are you still spending a lot of money on paid Google ads?

Positive SEO vs Paid Ads:

On-Page Optimization for E-Commerce and SaaS

Optimising the on-page elements of your e-commerce website is crucial for driving organic traffic and improving your search engine rankings. From crafting compelling product descriptions to structuring your content effectively, there are numerous strategies we leverage to enhance the visibility and user experience of your online store.

1. Keyword Research: We conduct thorough keyword research to identify the terms and phrases your target customers are using to find products like yours. Incorporate these keywords strategically throughout your product pages, category pages, and other key content areas.
2. Optimised Product Titles and Descriptions: We craft attention-grabbing product titles that include relevant keywords, while also providing detailed, engaging product descriptions that highlight the unique features and benefits of your offerings.
3. Structured Data Markup: We implement schema.org structured data markup on your product pages to provide search engines with rich information about your products, including pricing, availability, and reviews. This can improve your search engine visibility and click-through rates.

Additionally, we ensure your e-commerce site is mobile-friendly, with a responsive design that delivers a seamless user experience across all devices. We optimise your images, leverage internal linking, and continuously monitor and refine your on-page optimization efforts to stay ahead of the competition in the ever-evolving world of e-commerce search engine optimization.

Link Building

Effective link building is a critical component of any successful E-Commerce SEO strategy. By acquiring high-quality backlinks from authoritative and relevant websites, we can significantly boost your site’s search engine rankings, visibility, and credibility.

1. Leverage Influencer Outreach – Collaborate with industry influencers, bloggers, and social media personalities who align with your E-Commerce brand. Offer them products, discounts, or exclusive content in exchange for mentions and backlinks that can drive targeted traffic and improve your off-page SEO.
2. Participate in Relevant Online Communities – We engage with your target audience by joining online forums, Reddit threads, Facebook groups, and other relevant online communities. 
3. Leverage Guest Posting Opportunities – We identify high-authority industry blogs and publications and pitch guest post ideas that showcase your E-Commerce expertise. These guest posts not only boost your site’s credibility, but also provide valuable link equity that can improve your search rankings.
4. Implement a Referral Program – We incentivize your existing customers to share your E-Commerce store with their friends and family. Offer discounts, loyalty points, or other rewards for successful referrals, which can lead to valuable backlinks and increased brand awareness.

By leveraging these proven link building tactics, we can significantly enhance the off-page SEO for your E-Commerce website, driving more qualified traffic, improving your search engine rankings, and ultimately, boosting your online sales and revenue.

Measuring SEO Success

Measuring the success of your E-Commerce SEO efforts is crucial for understanding what’s working, what needs improvement, and where to focus resources. With the right tools, we gain valuable insights and are able to make data driven decisions.

1. Website Traffic: We monitor your overall website traffic, as well as traffic from organic search, to see the impact of your SEO efforts. We track metrics like sessions, users, and pageviews to gauge the effectiveness of our SEO.
2. Organic Rankings: We keep a close eye on your rankings for your target keywords. We use tools like Google Search Console, or Ahrefs to track your position in the search engine results pages (SERPs) and monitor changes.
3. Conversion Rates: We analyze the conversion rates of your E-Commerce pages, including product pages, category pages, and the checkout process. We identify any areas where customers are dropping off and optimize those pages to improve the customer experience and drive more sales.
4. Bounce Rate and Time on Site: We monitor your website’s bounce rate and the average time users spend on your site. These metrics can help you understand the quality of your content and the user experience.
5. Backlink Profile: We regularly check your backlink profile using tools like Ahrefs or Majestic. We analyze the quantity and quality of your backlinks, and identify any potential issues, such as spammy or low-quality links, that we may need to address.
6. Revenue and ROI: Ultimately, the success of your E-Commerce SEO efforts should be measured by their impact on your bottom line. We track your revenue, sales, and return on investment (ROI) to ensure your SEO strategies are driving tangible business results.

What Happens When You Work With Us on Positive SEO?

✔️ Onboarding Call: You’ll kick off with an onboarding call alongside your dedicated account manager. Together, we’ll discuss keywords, content plan and campaign tracking.

✔️ Analytics and Search Console Access: You’ll grant us access to your analytics and Google search console, WordPress (and Shopify) accounts so we can have a better understanding of your situation.

✔️ A Monthly SEO Strategy Once we have all the data, we’ll formulate a monthly strategy – including technical analysis, site audit, keyword research and a content plan – taking current content into account.

✔️ Strategy Approval You’ll have final say – we can make some final adjustments if needed. If everything looks good, we’ll start the site audit. 

✔️ Site, Backlink Audits And Error Fixes After everything is done with the audits, we’ll fix any possible errors and problems on your website that might affect your site’s search result rankings.

✔️ Content Production & Management We’ll start optimising your current content, product & category pages. We’ll also start with our content plan to produce new content.

✔️ Premium Press Release We kick off your SEO campaign with a press release that’s syndicated to 550 networks + Google News.

✔️ Link Building We will start building links to your current & new content. We will only build high quality & relevant links to your site.

✔️ 2nd Tier Link Building We will also build 2nd tier links to pages that are linking to your site.

✔️ Continuous Monitoring & Reporting We will provide weekly reports and will monitor the progress of your search ranking to make sure we are moving in the right direction

Our SEO Guarantees

✔️ ️Traffic Increase Guarantee: Get a 20% Increase in High value Traffic in 3 months or we’ll work for free until you do.

✔️Search Results Guarantee We promise that your website’s Search Engine visibility will increase during a 90-day SEO campaign – in other words, your Google rankings will improve. If they don’t, you get your money back. No questions asked.

✔️ We Trust Our Process All of your customers have seen the promised increase in visibility so far – so we are confident you will, too!

Interested?

Book Your Free SEO Strategy Call:

https://calendly.com/d/cp3x-m4v-xy4

Chat soon,
Pete